The Healthy Hangout is a functional beverage bar that serves teas and shakes made with Herbalife products. The store is located in Bristol, Tennessee which is famous for the Appalachian Mountains and the Virginia/Tennessee border. The Healthy Hangout logo is inspired by its location and the popular loaded teas with the colorful gradient of flavors. The integrated brand identity consists of the logo, beverage cups, menus, and an Instagram profile. The natural mountain greens and blues combined with the tea inspired yellow, orange, and red color scheme provides a welcoming feeling. Customers feel intrigued to begin their journey to a healthier lifestyle and are compelled to come back.
Created using Illustrator and Photoshop
